A Business Strategist $100K Week from Scattered Funnels to a Scalable System
Jan 31, 2025
Industry
Business Consulting
Coaching
Leadership
Marketing
Mindset Coaching
HIGHLIGHT
Brand Positioning
Coaching Application Funnel
Conversion Optimization
High-Ticket Programme Funnel
Landing Pages
Lead Generation
Sales Funnel
Shopify Website
Website Design
Website Strategy
This project focused on rebuilding and repositioning a website for a high-level entrepreneur who was actively selling services, digital products, and high-ticket programs but felt frustrated by the disconnect between the client's authority, offers, and website performance.
A High-Level Brand Held Back by a Low-Impact Website
Our client was no stranger to visibility. As a former CMO turned coach and consultant, she had the audience, the authority, and the offers.
She avoided sending traffic to her site. Not because she didn’t believe in her services but because the site didn’t match the scale, clarity, or positioning her business had grown into.
Too many distractions:
Too many separate landing pages and no real flow to guide visitors to a clear buying decision.No positioning for high-ticket clients:
Her authority was strong, but her website wasn’t making her value obvious to premium buyers.Frustration with the old brand:
She was rebranding and launching new programs, but her website didn’t reflect the level she was stepping into.
She needed a website that matched her identity and authority, supported her high-ticket launches, and allowed her to scale without constantly being stuck in the sales cycle.
The Website Strategy: Positioning for Effortless Conversions
We completely overhauled the site, making it clearer, conversion-focused, and positioned for scalable revenue.
Simplified & clarified her offers:
Instead of overwhelming visitors with links, we refined her site to highlight her high-ticket services, digital products, and premium programs.Positioned her as the obvious authority:
Our client's authority was never the problem. Her website just wasn’t showing it. We rebuilt the structure and messaging so the site would pre-sell her expertise. Now, by the time a lead books a call, they’re already primed to buy.Built-in launch and upsell/cross-sell strategy:
Each program, course, or digital product now lives within a system that keeps visitors engaged and encourages exploration. Every touchpoint is connected. Instead of one-off launches, her website now supports compounding conversions.Rebranded the entire aesthetic:
We shifted the visual identity to match her elevated brand. Clean, confident, and conversion-focused, her new aesthetic immediately communicates premium.
$100K in 7 days from Single Program Launch
💰 20 clients enrolled in her high-ticket annual program immediately after launch.
💰 $100K revenue in 7 days - a direct result of the improved website and her ongoing marketing efforts.
💰 Lowest CAC to date - Visitors now arrive pre-qualified. Her site answers questions, filters out low-intent browsers, and handles objections before sales conversations even begin.
💰 Shortened the sales cycle - Every post, every email, and every campaign now flows into a central system. No more disjointed touchpoints or last-minute landing pages.
💰 Made her marketing more profitable - She didn’t have to work harder; she just needed a website that fully leveraged the demand she was already generating. Now, every post, email, and piece of content leads to faster conversions and higher-ticket sales.
